Lifecycle of Package Listing & its Stages
Safe Harbor
Safe harbor statement under the Private Securities
Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions.
If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of
salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking,
including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations,
statements of belief, any statements concerning new, planned, or upgraded services or technology developments
and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with
developing and delivering new functionality for our service, new products and services, our new business
model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation,
risks associated with completed and any possible mergers and acquisitions, the immature market in which we
operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees
and manage our growth, new releases of our service and successful customer deployment, our limited history
reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further
information on potential factors that could affect the financial results of salesforce.com, inc. is included
in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for
the most recent fiscal quarter.
These documents and others containing important disclosures are available on the SEC Filings section of the
Investor
Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public
statements are not currently available and may not be delivered on time or at all. Customers who purchase our
services should make the purchase decisions based upon features that are currently available. Salesforce.com,
inc. assumes no obligation and does not intend to update these forward-looking statements.
What is AppExchange?
The AppExchange is the ultimate destination for Salesforce customers seeking incredible apps and solutions,
even the ones you plan to create! As the premier business app marketplace globally, it stands as a cornerstone
of the thriving AppExchange Partner Program. A significant proportion of Salesforce users have embraced
AppExchange, drawn by its diverse array of offerings tailored to every industry and budget. Customers
appreciate AppExchange for its commitment to:
- Providing solutions for every industry and budget.
- Offering hassle-free trial experiences.
- Ensuring rigorous security evaluations for all listings.
- Featuring a sleek, mobile-responsive interface for effortless browsing and searching across all devices.
Salesforce AppExchange Partner Advantages
Stages of the AppExchange Product Lifecycle

Stage 1: Plan
- The planning phase stands as the cornerstone of the AppExchange product lifecycle, crucial for ensuring success .
- A thriving AppExchange partnership begins with meticulous planning.

Stage 2: Build

Security Requirements



Step: 4 How can I make listing easy for the Customer?


Stage 5: Sell

Salesforce AppExchange Partner Advantages
