Salesforce Startup Program
Salesforce, the Customer Relationship Management (CRM) platform, has launched a Startup program in
India. This Startup program was launched with the vision to foster growth and innovation within the
startup ecosystem and aims to provide the budding startups with a proper platform to connect, learn, and
scale their businesses.
This program provides opportunities for startups to access a wide range of Salesforce ecosystems,
services, products, and marketplaces such as Salesforce AppExchange, mentorship programs, and other market
opportunities.
This initiative also helps many startups to gain access to Salesforce Ventures, a dedicated global
investment firm that invests in companies/startups showing significant growth, viability, and
relevance.
Moreover, this program is also reinforced through the company’s recent collaboration with
Digital Industry Singapore (DISG), which provides its network of startups with access to the
program’s benefits.
A Startup Program Offering New Levels of Growth
The Salesforce Startup program was launched to help startups/businesses to get access to the right resources
and expertise in order to scale up.
This program brings various startups across the globe together to connect them to the salesforce ecosystem and
help them by providing solutions for all of their business needs!
VIRTUAL PROGRAM
Insights, learning, and support for a startup to strategically align with Salesforce and accelerate their time to market with Salesforce AppExchange.
SALESFORCE APPEXCHANGE
Help build on the Salesforce platform, sell on AppExchange, and grow with world class partner technology designed to help startups do business faster.
SALESFORCE STARTUP PROGRAM
CUTTING-EDGE TECHNOLOGY
Access to Salesforce innovators, and executives to ensure success. They leverage the expertise of Salesforce leadership in cloud computing to help startups build credibility and accelerate development.
STARTUP GROWTH
Startups grow to become customer-focused companies. From prototype to exit, startups' requirements change, which Salesforce products address for agility, customer focus, and growth
Key Features of the Salesforce Startup Program
According to the IDC reports, by 2026, the Salesforce Economy in India will roughly generate
1.3 million new jobs
and US $66.4 billion in new company revenues. Salesforce is fueling immense growth in its partner
ecosystem in India, which will result in US $6.55 for every US $1 made locally by Salesforce by 2026.
The Salesforce Startup program provides a suitable platform to promote and accelerate an environment for
Startups across various industries/platforms such as Sales, Developer Relations, AppExchange, Trailblazer
Product Community, Trailhead, and the Company’s Ventures Organizations. This will help create more
opportunities and positive outcomes for various startups and businesses across the globe.
Salesforce Services
It aims to provide access to the various company's services, including the ability to use its #1 CRM platform and cutting-edge technologies such as Slack, Tableau, Heroku, Pardot, and others to exceed sales expectations, outsmart the competition, and outpace market growth.
AppExchange Partner Program
Through the Salesforce startup program, startups will have the opportunity to innovate within a global marketplace via AppExchange, a leading enterprise cloud marketplace for startups building on the Salesforce Platform.
Community and Support
The Trailblazer Community helps everyone thrive in the Salesforce economy. This program offers startups access to the Trailblazer community and a platform for mentorship opportunities from industry experts, including coaching on product strategy, technology, and design.
Salesforce Ventures
Through the company's investment arm, Salesforce Ventures, start-ups may be allowed to pitch to enterprise technology investors. Salesforce also assists start-ups with their go-to- market, product development, and design strategies.
What Global Entrepreneurs have to say about the Salesforce Startup program?
“Singapore’s thriving ecosystem, supported by a favorable business environment, makes Singapore an ideal
country to roll out our program. The Salesforce Startup Programme intends to bring local startups access
to a thriving community and platform to reach global audiences and markets. These are exciting times,
and we look forward to playing a vital role in the region’s startup landscape.”
SANKET ATAL
SVP and head of the Start-Up Program at Salesforce
"Startups are a critical pillar to the success of our growth in India. With the Salesforce Startup
Program, we wish to innovate locally to resolve local problems while at the same time promoting these
solutions globally. I am confident we will be able to deliver innovation at scale, enabling growth for
both the ecosystem and Salesforce"
ARUNDHATI BHATTACHARYA
CEO and Chairperson, Salesforce India
“Singapore’s vibrant startup ecosystem offers many opportunities for startups to scale, innovate, and
thrive. As AI continues to transform the business landscape, startups are seeking essential guidance,
expertise, and access to trusted tools and technologies to fully capitalize on these opportunities, and
chart a path for future growth. The launch of the Salesforce Startup Program in Singapore comes at a
crucial time, providing startups with the platform, tools, and community they need to succeed.”
Sujith Abraham
Senior Vice President and General Manager at Salesforce ASEAN
“We have built a tech ecosystem where companies big and small work together to thrive. Our collaboration
with Salesforce will further strengthen the partnership between our base of MNCs and local startups.
This
program will help Singapore startups unlock new growth opportunities, and we encourage more MNCs to
nurture more of such partnerships with other players in our wider tech ecosystem.”
Chan Ih-Ming
head and executive director at DISG
Takeaways from the Salesforce Startup Program
The Salesforce Startup Program offers startups a variety of benefits, including:
Access to Salesforce technologies
Both countries recognize the value of diverse perspectives and ideas and the importance of creating inclusive workplaces and equality. There's an exposure that diverse teams can drive innovation and better reflect global or local customer bases.
AppExchange
Startups can access a repository of pre-built apps and consultants who can develop custom solutions.
Trailblazer Community
Startups can engage with the Salesforce community for help and support.
Salesforce Ventures
Startups may get the opportunity to pitch to investors through Salesforce Ventures, the company's investment arm.
Platform for product development
Startups can use Salesforce's low-code, drag-and-drop platform to develop products.
Access to resources and mentorship
Startups can get access to resources and mentorship to help them grow and scale their businesses.
Network of potential customers
Startups can access a network of potential customers through the program.
